Connecting Your Brand to Gaming Fans

Connecting
Your Brand to
Gaming Fans

Let's Go

Who We Are

We’re a full-service gaming agency creating disruptive marketing programs that drive customer engagement and awareness. We work with the world’s most popular players, streamers, influencers, teams, content creators, leagues, and venues to deliver tailor-made executions and wicked-cool activations.

Our Squad

How We Help

The popularity of esports and gaming continues to explode and, in order to resonate with these passionate fans, being authentic in your approach is a must. Our unique planning system will easily and quickly allow us to address your brand’s needs in what can certainly seem like an overwhelming and unfamiliar world.

  • Consulting
  • Campaign Development
  • League & Team Partnerships
  • Player, Influencer & Event Sponsorships
  • Activations (On-Site & Online)
  • Media Services

Who We've worked with

Contact Us

HIT US UP!

Email

[email protected]

John Corthinos

1 (312) 296-6821

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Copyright 2020 All Rights Reserved

Our Squad

John Corthinos

Founder, Head of Sponsorship Sales

Inverted was created by John after a 25 year ad sales career at ViacomCBS, where he held numerous positions and leadership roles.  He created hundreds of innovative, award-winning campaigns that delivered captivating audiences for numerous clients, both large and small.  With a brand-first mentality, he’s obsessed with achieving positive business outcomes for his clients. 

Gaming has always been his passion. He’s helped many brands activate within the space, including Doritos, Dr. Pepper, GameStop, Kelloggs, Nintendo, and Mountain Dew.  He’s a graduate of Purdue University, a life-long Chicago sports fan, a golf junkie and boasts a modest K/D ratio in Call of Duty.  When he’s not playing Xbox, he’s playing Xbox.

Ed Gold

Partner, Head of Partnership Marketing

Winner of the 2019 “Esports Brand of the Year” as Marketing Director for State Farm, a totally non-endemic company within esports and gaming, Ed saw the opportunity was right to help other brands learn about what this gaming market has to offer.  His efforts in this market have included partnerships with League of Legends, Overwatch, NBA2k League, Rocket League, DrLupo, Twitch, and Fandom.

He brings to Inverted over 25+ years of marketing, media, and sponsorship experience on both the agency and client side.  Over the years, Ed has been named an “Online Media All Star” and an advertising “Leader & Legend”.  Also, under his leadership, State Farm was honored as the 2016 SBJ “Sports Sponsor of the Year”.

From a gaming standpoint, Ed enjoys watching his two teenage boys play League of Legends, Valorant, Minecraft, Civ6, Mario Kart, and Super Smash Bros.  He’s never beaten them in Mario Kart and they are still not old enough to drive.